The birth of the name

How Niello became Nielloa

Sometimes magic begins with a misunderstanding.
One "o" too many? A stylistic coincidence?
No. Nielloa isn't a typo—it's a choice . For poetry. For identity. For a brand that breathes.

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Made of the stuff of kings…

The word “Niello” comes from the Latin nigellus – “the black”.
An ancient term for a technique in which silver is filled with a dark alloy. It was a craft for tsars, churches, and collectors.
But also: strict. Historical. Difficult.

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…to the language of the soul

Then the moment came: the desire to retell this ancient technique.
Something more feminine, softer, poetic should emerge.
Something that sounds like art – but remains tangible .
This is how Nielloa was created.
A sound like silk.
An echo like engraving.
A name that lasts.

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"Niello was technology.
Nielloa is handwriting."

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Brand poetry with depth

Nielloa combines tradition with curiosity.
A new name for old art.
A female echo of a masculine craft.
A bridge between ornament and emotion.

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And why the "a"?

Because it sounds open .
Because it sounds like art .
Because a single letter turns a tool into a brand.

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→ In episode 5:
“Silver Verses & Engraved Poetry” – How language is cast in metal.